Hisense 43" Class QD40R Series Hi-QLED FHD Smart Roku TV (43QD40R, 2026 Model) - Hi - QLED Color, Dolby Audio, Full Array LED, Slim Bezel Design, Noise Reduction, Game Mode, Roku OS

The QD40R Series continues Hisense's mission to bring leading-edge technology to everyone. The QD40R series delivers must-have features for uncompromising performance and value. The QD40R series incorporates Dolby Vision IQ to its already long list of supported HDR formats. Dolby Vision IQ leverages the full intelligence of your TV to deliver a perfect picture in your room at every moment. It dynamically adjusts to the light in the room and delivers the best experience possible for all content types and HDR formats. Add Game Mode Plus with a variable refresh rate at 60Hz for smoother gaming on next-generation game consoles. And, with Hands-Free Voice Control searching and playing all your favorite content is simple and seamless.

• Hi - QLED Color: Hi-QLED technology makes every shade, scene and skin tone look true-to-life, rendering every scene convincingly real, just as the creator intended.
• Roku OS: Watch. Stream. Play. Listen. Laugh. Repeat. Kick back and enjoy streaming movies and TV episodes, plus live - streaming news, TV, sports and more, across thousands of free and paid channels. Start streaming your favorite shows.
• Customized User-Friendly Interface: The interface prioritizes intuitive navigation through grid-based layouts and unified iconography, enabling one-tap access to core functionalities (live streaming/on-demand/settings). Key streaming platforms are prominently displayed, minimizing navigation steps to optimize family leisure time.
• Endless Free Entertainment, All in One Place: 5,000+ Free Movies & Shows, 40,000+ Hours of Free Content. Your go-to streaming destination for free live TV, shows, and movies.
• Roku TV Smart System, Self-Upgrading, Always Fresh: Get the newest apps, features, and more with automatic software updates.
• Roku Smart Picture and Backdrops: Roku Smart Picture optimizes your viewing and Backdrops turn your TV into a digital gallery. Browse famous artists and photographers or upload your personal photos.
• Dolby Audio: Experience immersive sound with Dolby Atmos. Moving audio flows all around you—even overhead—creating a powerful, lifelike entertainment experience.
• FHD Resolution: When a 1080p High-Definition LCD screen meets a Full Array LED backlight, it creates an even sharper, brighter picture, delivering crisp, clear content.
• Game Mode: Say goodbye to game-ruining lag. Hisense’s Game Mode cuts the delay down to 16ms. Move with precision, react in real time, and clinch those victories. Every millisecond counts.
• AI Sports Mode: AI Sports Mode leaps to the rescue of blurry movements in sports. The tailored mode creates truly stadium-like sports scenes, making every detail of the game crystal-clear. It also enhances sound effects of even the crowd and commentator's voices.
• High Contrast: Embrace Hisense's High Contrast, where deep blacks and luminous whites converge, silhouettes and highlights emerge with clarity. Every scene is captured with its intended intensity.
• Apple AirPlay & Apple Home: With AirPlay and Apple Home compatibility, you can effortlessly stream content from your Apple devices and control your TV as part of your smart home—no extra setup required.